For brands
Dough is a shopper app where people compare real grocery products.
Apply for brand access to claim what’s yours, see how products compete when shoppers choose, and work with us to get set up.
600k+ products already indexed · 700+ categories
How preference is made
Not browsing. Not a survey. Two real products. One honest pick. Try it below — then see what Dough records, and what that can become for a brand.
1 · Choose
Which would you rather have?
Pick the one you’d rather have
2 · Capture
Shopper chose Mountain Water over Smartwater · Still water
3 · Derive
Brand insight only shows where enough shoppers have made choices. One pick is a fact. A pattern becomes a standing.
Illustrative matchup — same layout as battles in the Dough app. Every insight starts as a real person choosing between two real products.
Why brands care
We index the grocery shelf so shoppers can battle real SKUs. Brand access is how you claim your brand, clean up what’s wrong, and see how your products fare where we have enough choices to say something useful.
Brand access
A workspace for the people who own the brand. Clear first. Deeper when you need it.
See what’s claimed as yours, what’s missing, and what needs a cleaner read — before you brief anyone else.
Where shoppers have made enough choices, see how your products hold up against alternatives in category.
Run concept and box studies against that same preference world — when you have a question, not for vanity.
How to apply
No product audit mid-signup. We review every application personally and get you set up.
Search the catalogue we already hold — or tell us if you don’t see it yet.
Work email, role, LinkedIn. Enough to know you’re the right person.
A human review, then access — and a call when it’s useful.